CLASS NOTES

analogue or digital : 

Almost every company today uses digital media or access information , entertainment , marketing , or social networks.

in the 1970s the digital watch was the height of technology instead of reading the slow moving arms on a wrist watch you could simply read the numbers off of the watches 

s screen.

 key terms : 

Analogue devices are devices which record data linearly from one point to another , Analogue devices read the media such as as tapes or records , by scanning the physical data off the  media. 

Digital devices are devices which preform all calculations using ones and zeros . This method of computing is called the binary  system . Digitised information is recorded in binary cod  of combinations of the digits 0 and 1 , also called bits , which represent words and images , Digital technology enables immense amounts of information to be compressed on small devices that can be really preserved and transported

digital: 

computers 

phones 

interactive white board 

projecter 

phones 

watch 

 analogue: 

clock 

wrist watch 

lights 

white board 

Digital media sectors , products and platforms :

media sectors : 

GAMING 

computing 

tv & film 

radio 

mobile gaming 

MOVING IMAGE 

AUDIO

PUBLISHING 

WEBSITES 

SECTORS- An area or proportion of the media that is distinct from others , these are : Moving image , Audio , Publishing , Games and Websites . These are the industries that make the products 

PRODUCTS- The media that is created , I.e. movies , TV shows , magazines , playstation games , newspapers , podcasts etc 

PLATFORMS :A digital way for media to be distributed and accessed . Digital distribution includes TV broadcasts , pay-per view , theatrical/cinema release , digital download , radio broadcasts , DVDs ,CDSs . It can also include online content such as webpages and streaming.

DEVICES:Are used to access , PCs , laptops , mp3 players , mp4 players , games consoles and handheld devices, radio and tablets.

What devices would you use to access these products?

• Harry potter E book 
• Grand Theft Audio 
• Podcast 
• Spotify 
• Call of duty
• Fast and Furious Films 

stages of production 

1. pre production

2. production

3. postproduction

4. distribution 

5.exhibition 

rest of the world process of creating a game 

1.story board 

2.script

3.cast

4. record voices 

5. animation 

6.distribution

7. exhibition

Nowadays we can use the technology we own to do just about anything from finding a location to ordering food before most things were digital and everything 

technological convergence 

media technological convergence is the tendency that as technology changes , different technological systems sometimes evolve toward preforming similar tasks 

for example a mobile phone can now do more then just call and text , it has a number of other functions reducing the need for a bunch of devices .

• immediacy - how fast or slow we get something 
• access - how we get into something 
• convenience - how reliable something is 
• portability - easy to move around / difficult to move around 
• connectivity - how well we are connected to the world
• interactivity - how well you work with something 
• personalisation - how you make something your own

video call , internet access , gps , maps , games , camera ,

the advantages of the technology convergence is that over time the technology we all uses has been rapidly changing in positive way , for instants potability , nowadays you are able to easily put a phone in your pocket then having to carrying a brick phone.

another advantage would be personalisation , you can now make your phone look how you want (background ,wallpapers , icons  )

 regulatory bodies

films: all films in the UK are regulated by british board of film control 

The british broad film of control  identify and the a age rating 

games: all games in the UK are regulated by pan european game information 

ASA: advertising  standards authority
telling the truth (70%looking for misleading advertisement 30% checking content looking for age rate .
IPSO: INDEPENDENT PRESS STANDARD ORGANISATION

they prevent slander entering magazines , newspapers etc

OFCOM:
they deal with communications , radio , television ,phone and internet





it is important to note that images have different connotations depending on the reader of the image/text

the study of written codes includes
slogans
typeface/font
headlines
captions
style
choice of words
emphasis on words



mise en scene , everything that can be seen in a shot

composition
lighting
editing
sound

denotations
a long path
dark